Hey, I'm Jon.

Much like life, there's two sides to every record…

A-Side: The Person Behind the Blueprint

This is where the tone is set. It’s the part of me shaped by structure, discipline, and calm. The side that believes in systems, design, and integrity. I’m a writer and creative sharing what I've learnt about the music industry. Most of what I publish comes from testing ideas, making mistakes, and finding what works, one project at a time. My work sits at the intersection of art, business, and human purpose. I’ve built companies, led creative projects, and written frameworks to help others find coherence where most only see chaos. This side is quiet, reflective, and structured. It’s the framework that makes everything else possible.

B-Side: The Creative Frequency

This is where the experimentation lives. It’s the side that bends the rules, builds worlds, and collaborates without ego. Here, I explore: songwriting sessions, film scoring, design systems, and long conversations about what art could become if it were truly free. This is where The Artist’s Blueprint meets practice, where ideas turn into music, partnerships, and new creative ventures. It’s also where I open the door for collaboration with artists, producers, and creators who believe freedom is built, not found.